'Good Nudge Lullaby': Choice Architecture and Default Bias Reinforcement
نویسندگان
چکیده
منابع مشابه
Expanding the Nudge : Designing Choice Contexts and Choice
To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes op...
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To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes op...
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ژورنال
عنوان ژورنال: The Economic Journal
سال: 2017
ISSN: 0013-0133,1468-0297
DOI: 10.1111/ecoj.12440